From Sean Dunne(Very Ape Productions):
I first became interested in Paul’s story back in February ’08, when I heard about the highly publicized eBay sale of his collection. I couldn’t believe I hadn’t heard of him or his collection until then. So I researched him a little more and found out that it was declining sales in his store and health issues that were causing him to sell it. Unfortunately the sale fell through. I contacted Paul in June and asked him if I could make a short documentary about him and he agreed. Surprisingly no one else had contacted him about doing a profile. As a side note, this taught me a lesson to never assume that someone else is already covering something, find out for yourself.
I thought the story would be important for a number of reasons. First, because it was timely. His lease was ending and the collection hadn’t sold, there was a sense of a ticking clock surrounding the whole thing. Second, because his story seemed to serve as kind of a microcosm of a failing record industry and economy. And lastly, to try and bring some much needed attention to the collection and try to help him get it sold.
I happened to be passing through the Pittsburgh area later that month on another shoot and I arranged to shoot a day with Paul. Due to a schedule conflict we only had around 7 hours to shoot both Paul and his collection. It was tight but we got our shots. The initial edit took close to a week with another week for revision, tweaks, color-correction and mix. We didn’t really have any plans for it after that. Maybe sell it to a network like Current TV or sell it as web content for another network. I posted it on Vimeo to kind of test the waters and get a sense of whether people liked it. From there it kind of took on a life of its own. The Internet has taken this thing to places that no other forum could have, not even TV. The whole experience has been fun. I like instantly hearing feedback on the piece. It’s been encouraging and makes me want to pursue some other story ideas I have.
Posted by: B Foster